		Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. by Dubois, Pierre-Louis \| Jolibert, Alain \| Mühlbacher, Hans, 1949-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 DU MA.
		Marketing management : a value-creation process / Alain Jolibert ... [et al.]. by Jolibert, Alain \| Dubois, Pierre-Louis \| Mühlbacher, Hans, 1949- \| Flores, Laurent. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 JO MA.

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